BIG – Branding, Innovations and Globalisation
BIG is an international research project set up to deepen the understanding of branding and innovations in global markets.
Why is there need for international branding research?
- 72 % of companies increase spending on innovation in the year 2007, 41 % will do so significantly.
- Innovation a rising strategic priority for the majority of businesses.
- Finding sources of growth, companies across all industries and global regions are increasing their spending on innovation (BCG 2005)
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BIG2 growth seminar
May 5th, 2010
FOUR WAYS TO ENERGIZE YOUR BUSINESS AND THRIVE IN THE RECOVERY
The American growth strategy expert Lisa Nirell from EnergizeGrowth
will be the chief speaker
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Titans of Branding
ORDER THE BOOK HERE
- a must read for
marketing
and brand directors!
“The innovation needs to be
branded and the brand needs to be innovated continuously in order to survive in the global market.”
____________Titans of Branding