BIG – Branding, Innovations and Globalisation
BIG is an international research project set up to deepen the understanding of branding and innovations in global markets.
Why is there need for international branding research?
- 72 % of companies increase spending on innovation in the year 2007, 41 % will do so significantly.
- Innovation a rising strategic priority for the majority of businesses.
- Finding sources of growth, companies across all industries and global regions are increasing their spending on innovation (BCG 2005)
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Titans of Branding
a BIG seminar &
Launch of the book
March 31st, 2009
We thank our distinguished
guest speakers!
Professor Don E. Schultz, USA
Professor Philip Kitchen, UK
ORDER THE BOOK HERE
- a must read for
marketing
and brand directors!
“The innovation needs to be
branded and the brand needs to be innovated continuously in order to survive in the global market.”
____________Titans of Branding