BIG - Branding, Innovations and Globalisation
BIG is set up at Hanken and co-operating with the Emory Marketing Institute at the Emory University, Atlanta.
The project is funded by the TEKES Liito-programme (Finnish Funding Agency for Technology and Innovation)
Finnish organizations participating the Tekes BIG II project are:
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Research Partners
BIG is a project at the Hanken competence centre CERS |
Centre for Relationship Marketing and Service Management
The Emory Marketing Institute pursues the advancement of brand driven business performance.
The mission of the Emory Marketing Institute is to support rigorous research that improves brand-driven business performance. Our focus in this effort is to fund research that results in new insights, frameworks, and methodologies for managing brand value.
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