WHAT´s ON?

2010

05/05/2010 - BIG 2 Seminar: Branding, Innovation & Growth: Key Strategies to Energize your Business

BIG 2 Partner Companies. Seminar brochure
Guest Speaker- Lisa Nirell, Chief Energy Officer, EnergizeGrowth, USA

18/04/2010 – 20/04/2010

Research Paper Presentation, ‘Brands as Value Enhancers in Times of Uncertainty: A Trimodal Perspective’, 6th Thought Leaders International Conference in Brand Management, Università della Svizzera Italiana, Lugano, Switzerland
09/04/2010 – 11/04/2010 – Research Paper Presentation, ‘Branding Strategies for A Global Challenge: A Roadmap for Firms Expanding Into Global Market’, 6th International Colloquium, Academy of Marketing Brand, Identity and Corporate Reputation Special Interest Group, ESADE, Barcelona

23/03/2010 - Tekes Workshop

 

22/03/2010 - Welcome to the new BIG2 homepage

 

15/03/2010 - Tourism workshop: with partners

 
11/03/2010 - Tourism seminar: with partners and specially invited participants
 
 

 

2007-2009

March 31st, 2009

The BIG Seminar Titans of Branding >>

Keynote Speaker Don E. Schultz
Professor of integrated marketing communication, Northwestern University

Book the day and meet your colleagues at Hanken March 31st, 2009. More information to come.
>> Read more: Seminar page


An Academic Conference in turbulent times:
Marketing Strategy Meets Wall Street

Emory University, Atlanta, January 23 & 24, 2009
http://www.emorymi.com/wallstreet.pdf

 

Welcome to the new BIG website

Please visit http://www.hanken.fi/big

 

The BIG seminar March 6th, 2008 at Hanken.

Marketing in the virtual world – Trends and Opportunities

Invitation (pdf)

 

Professor Rajendra Srivastava gives a lecture on "Capturing Value" at the StratMark seminar 24.1.2008 >> Read more

 

Hanken and Emory go BIG

Hanken BIG project was granted funding by TEKES
Press release 27.6.2007