Welcome to Hanken to a high-level international seminar focusing on innovative branding on the intense global marketplace.

Experience a line-up of some of the most thought-provoking, influential and inspirational speakers rarely seen in Helsinki - the Titans of Branding.

The seminar is targeted to persons responsible for their branding and marketing strategy both internally and externally.

Programme 31.3.2009

8 - 9 am REGISTRATION & EARLY BIRD GET TOGETHER

9:00 Welcome to CERS
Professor Christian Grönroos, Hanken

What REALLY builds Brands: Lessons from the “Push-Pull” Marketplace
Don Schultz, Professor Emeritus-in-Service, Northwestern University, U.S.A

10: 30 Coffee & Refreshment

11:00 Titans of Branding - A BIG Book. Seeing the Framework anew.
Research Director Kirsti Lindberg-Repo, Hanken
& Titans Team, IIFT, New Delhi

Integrated Brand Marketing and Measuring Returns
Philip Kitchen, Professor, Marketing and Business Strategy
Hull University Business School, UK

The Habbo Story.  How a virtual hangout became a worldwide brand.
Dr. Juha Hynynen, Executive VP, Business Support and   Company Development, Sulake Corporation Oy

Conclusions

13:00 Happy End