h as

 

Ongoing Research

The BIG research project has now ended its second phase; BIG 2. The results from all research projects in BIG 2 are presented in the section to the right. For information about the outcomes from BIG 1, please follow the link.

Outcome from BIG12007-2009

 

 

 

 

 

 

 

Literature

 

Titans of Branding

Lindberg-Repo Kirsti,
Mehra Esha, Gupta Nishant,
Dube Apramey &Kaul Vividha
Gummerus 2009

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Asiakkaan ja brändin vuorovaikutus - miten johtaa brändin arvoprosesseja

 

 

by Kirsti Lindberg-Repo, WSOYpro 2007

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