h as

 

Other BIG II events


June 2010 - Service innovation presentation at Nordic Brand Academy, Stockholm


Sept 2010 - Conference presentation GFA 2010 Vienna. Service Innovations: Orientation for New Strategic Capital


Nov 2010 - Arizona Service Conference. Collaboration with Mary Jo Bitner for service innovation study


Dec 2010 - Presentation on the BIG Research project at the Finnish-British Chamber of Commerce, London


The seminar was a joint event organized by FBCC and BIG2. The seminar focused on branding strategies for growth and discussed Kone India as a case example. Dr. Kirsti Lindberg-Repo provided the audience with rational take-aways and strategic insights on branding in global markets. Link to their presentation of the event


Dec 2010 - Stockholm University


Dec 2010 - Taking BIG Research Forward, Singapore Management University, Prof Srivastava

 

 

 

 

 

 

 

Literature

 

Titans of Branding

Lindberg-Repo Kirsti,
Mehra Esha, Gupta Nishant,
Dube Apramey &Kaul Vividha
Gummerus 2009

ORDER THE BOOK HERE

 

 

 

 

Asiakkaan ja brändin vuorovaikutus - miten johtaa brändin arvoprosesseja

 

 

by Kirsti Lindberg-Repo, WSOYpro 2007

Order the book on-line