BIG II Research Publications

 

 

1. Research Paper Presentation, ‘Enhancement of Value Proposition: Through Design Attributes: A Brand Equity Perspective’, 5th International Colloquium, Academy of Marketing Special Interest Group, Cambridge University, Cambridge, September 2009. Read more..

 

2. Research Paper Presentation, ‘Branding Strategy Shaping Business Models: A Five Arms Approach’, 5th International Colloquium, Cambridge University, Cambridge, September 2009. Read more..

 

3. Research Paper Presentation, ‘Branding Strategies for A Global Challenge: A Roadmap for Firms Expanding Into Global Market’, 6th International Colloquium, Academy of Marketing Special Interest Group, ESADE, Barcelona, April 2010. Read more..

 

4. Research Paper Presentation, ‘Brands as Value Enhancers in Times of Uncertainity: A Trimodal Perspective’, 6th International Thought Leaders Conference in Brand Management, Lugano, April 2010. Read more..

 

5. Research Paper Presentation, ‘Service Innovations: Orientation for New Strategic Capital’, German-French-Austrian Conference 2010, September 2010. Read more..

 

6. Research Paper Presentation, ‘Co Creation across various stages and Industries in Service Encounters’, AMA SERVSIG International Research Conference, Porto, Portugal, June 2010. Read more..

 

7. Lena Ioka – Master thesis on internal branding.

 

8. Malin Wahlberg – Master thesis on Kone.

 

9. Roger Enlund – Master thesis on global brand research priorities . Read more..

 

10. Anders Hampf – Master thesis on the evolution of branding. Read more..

 

11. Tiina Vilppo – Master thesis on CSR as the brand’s differentiating factor. Read more..

 

 

 

 

 

 

 

Literature